Tassea

The Smart Loyalty Platform for Coffee Lovers

☕ Tassea – The Smart Loyalty Platform for Specialty Coffee Shops¶

Welcome to Tassea — a platform designed for specialty coffee shops and their customers.
This page outlines the project concept, team, problem, solution and business model.

Team & Roles¶

Name	Role	Email
Ana Gabriela Almăjanu	Project Manager & Backend Developer	ana.almajanu@gmail.com
Irene Mihaela Mușat	UI/UX Designer & Frontend Developer	irenemiha@gmail.com
Cristian Constantin	Mobile App Developer & Creative Director	constantincristian05@icloud.com
Andrei Mihai Cosmin	Backend Engineer & Database Specialist	andreimihaicosmin@yahoo.com

☕ The team combines expertise in software development, UX design and business management to create a useful and scalable product.

Problem Statement¶

Most specialty coffee shops don’t have a loyalty or fidelity program, even though this would help in attracting more customers.
The traditional stamp card system is inconvenient, since customers often forget it at home or lose it.

Creating an individual digital app for each coffee shop isn’t practical, thje downsides being:

it’s expensive and hard to maintain;
there’s no widely adopted platform focused on specialty coffee shops;
and existing “loyalty-only” apps bring little added value to the coffee shop.

Solution / Value Proposition¶

Tassea aims to be a shared platform for specialty coffee shops that provides:

Core loyalty functionality (customers collect points or stamps through recurring visits);
Business analytics with easy-to-read insights about customer behavior and trends;
Real-time occupancy tracking, updated hourly by coffee shops so users can decide where to go based on crowd levels;
Feedback & discovery features, allowing users to explore new shops and send suggestions directly to owners.

Tassea bridges the gap between customer engagement and valuable business data, creating a win-win ecosystem.

Customer Segment¶

Primarily Gen Z and millennials under 45 years old, who frequently visit local coffee shops and use mobile apps daily.
However, the segment can vary depending on the onboarding strategy and regional market.

Competition¶

Competitor	Description	Limitation
Stampino	Offers basic digital stamp cards. Users earn 1 stamp per visit and get a free coffee after 9 stamps.	Only one feature (loyalty cards), very limited coffee shop selection, and stamps don’t transfer between shops.

Tassea’s Advantage¶

Unlike competitors, Tassea goes beyond loyalty:

Real-time occupancy information
Discovery page for exploring new coffee shops
Feedback and communication channel between customers and shops
Business analytics for shop owners
A cleaner, more engaging user experience

These features add tangible value for both customers and businesses.

Key Metrics¶

Tassea tracks and optimizes the following:

Turnover rate
Customer retention
Active user base
Average number of visits per user
Feedback and satisfaction score

B2C (Customer Side)¶

New user signups per week/month
User activation rate (first scan at a coffee shop)
Daily active users (DAU)
Occupancy checks per user
User retention rate (week 4)
Churn rate

B2B (Business Side)¶

Number of partner coffee shops
Monthly growth in onboarded shops
Coffee shop retention rate
Loyalty program participation (% of shop’s customers using Tassea)
Churned coffee shops

Cost Structure¶

Platform development and maintenance
Cloud hosting and database services
Design, marketing, and branding
Business partnerships and outreach

Revenue Streams¶

Subscription model for coffee shops, available in pricing tiers:

☕ Basic – $99/month
☕ Pro – $149/month
☕ Enterprise – custom plans for larger chains

Summary¶

Tassea offers more than a loyalty app — it’s a data-driven, user-friendly platform that strengthens the bond between customers and specialty coffee shops.
With analytics, engagement tools, and convenience features, Tassea creates value for everyone involved in the coffee experience.